Privacy Policy

wpsaul.com
Effective date: May 17, 2026

This Privacy Policy explains how WPSaul (“we,” “us,” or “our”) collects, uses, shares, and protects information when you visit wpsaul.com (the “Site”) or engage us for services. We respect your privacy and take the protection of your personal data seriously. By using the Site, you agree to the practices described here.

If you do not agree with anything in this policy, please stop using the Site. If you have questions, you can reach us at admin@wpsaul.com.

1. Who We Are

WPSaul is a services and consultancy operating wpsaul.com. We provide WordPress-related services, articles, tutorials, and related professional offerings. For the purposes of the EU/UK GDPR, WPSaul is the data controller of personal data collected through this Site. Our contact email for privacy matters is admin@wpsaul.com.

2. Information We Collect

We collect personal data in a few different ways, depending on how you interact with the Site.

2.1 Information you give us directly

  • Name and email address you submit through contact, quote, or comment forms.
  • Email address and any preferences you provide when you subscribe to our newsletter.
  • Project or service details you share when requesting consulting or a quote, including business name, website URL, budget, timelines, and any context you choose to include in your message.
  • Correspondence you send us by email or chat, including any attachments.

2.2 Information collected automatically

When you visit the Site, we and certain third-party tools automatically collect:

  • IP address, approximate location (city/country), device type, browser, operating system, screen size, and language.
  • Pages you visit, links you click, referring URLs, time spent on pages, and navigation paths.
  • Performance and diagnostic data, such as page load times and error logs.

2.3 Cookies and similar technologies

We use cookies, pixels, local storage, and similar technologies to operate the Site, remember your preferences, measure traffic, and (where applicable) deliver relevant advertising. The categories we use are:

  • Strictly necessary cookies that keep the Site working, remember your consent choices, and secure form submissions. These cannot be turned off.
  • Analytics / performance cookies (e.g., Google Analytics) that help us understand how visitors find and use the Site so we can improve it.
  • Functional cookies that remember choices such as language or display options.
  • Marketing and advertising cookies (e.g., Google AdSense, Meta Pixel, retargeting partners) that help us and our advertising partners show you more relevant ads on the Site and elsewhere, and measure ad performance.

Where required by law (for example, in the EU, UK, and similar jurisdictions), we ask for your consent before placing non-essential cookies, and you can change or withdraw that consent at any time through the cookie banner or your browser settings. Most browsers also let you delete or block cookies.

3. How We Use Your Information

We use the information described above for the following purposes:

  • To provide, maintain, and improve the Site and our services.
  • To respond to inquiries, send quotes, and deliver services you have requested.
  • To send our newsletter and service-related emails, where you have signed up or where we have a legitimate interest in following up on an existing client relationship.
  • To analyze traffic and usage patterns so we can improve content, performance, and user experience.
  • To personalize content and, where permitted, show you relevant advertising on and off the Site.
  • To prevent fraud, abuse, and security incidents, and to enforce our terms.
  • To comply with legal obligations, respond to lawful requests, and protect our rights.

4. Legal Bases for Processing (EU/UK Visitors)

If you are in the European Economic Area, the United Kingdom, or another jurisdiction with similar laws, we rely on the following legal bases under the GDPR/UK GDPR:

  • Performance of a contract: to deliver services you have requested or take steps before entering a contract.
  • Consent: for newsletter subscriptions, non-essential cookies, and marketing communications. You can withdraw consent at any time.
  • Legitimate interests: to run, secure, and improve our business, including analytics and direct outreach to existing or prospective business contacts, balanced against your rights.
  • Legal obligation: where we must process data to comply with applicable law.

5. How We Share Information

We do not sell your personal data. We share it only in the limited situations below:

  • Service providers: we work with vendors who help us run the Site and our business: web hosting, email delivery (e.g., the provider behind our newsletter), analytics, advertising networks, CRM tools, payment processors, and similar partners. These providers process data on our behalf and under contract.
  • Analytics and ad partners: we use analytics and advertising platforms such as Google Analytics, Google AdSense, and Meta (Facebook) Pixel, which may set cookies and process limited information about your visit on their own infrastructure.
  • Legal and safety: we may disclose information if we believe in good faith that it is required by law, legal process, or to protect the rights, property, or safety of WPSaul, our users, or others.
  • Business transfers: if we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your data.
  • Aggregated data: we may share aggregated or de-identified information that cannot reasonably be used to identify you.

6. International Data Transfers

WPSaul operates internationally, and some of our service providers are based outside your country of residence, including in the United States. Where we transfer personal data out of the EU/EEA, UK, or other regulated regions, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, or vendor certifications under recognized frameworks.

7. How Long We Keep Your Information

We keep personal data only as long as we need it for the purposes described in this policy, including to provide services, comply with our legal obligations, resolve disputes, and enforce agreements. In practice this usually means:

  • Contact form messages and inquiries: up to 24 months after our last meaningful exchange, unless an active client relationship continues.
  • Newsletter subscribers: until you unsubscribe, plus a short suppression record so we do not email you again by accident.
  • Analytics data: typically retained according to the default retention settings of the analytics provider (commonly 14 to 26 months) in pseudonymized form.
  • Client project records and invoices: for as long as required by applicable tax and accounting laws.

8. Your Rights

Depending on where you live, you may have some or all of the following rights regarding your personal data:

  • Access: a copy of the personal data we hold about you.
  • Rectification: ask us to correct inaccurate or incomplete data.
  • Erasure: ask us to delete your personal data in certain circumstances.
  • Restriction: ask us to limit how we use your data.
  • Portability: receive your data in a portable, machine-readable format.
  • Objection: object to processing based on legitimate interests, including direct marketing.
  • Withdraw consent: at any time where we rely on consent, without affecting prior processing.

To exercise any of these rights, email admin@wpsaul.com. We may need to verify your identity before responding. You will not be charged for a reasonable request, and we will respond within the timeframes required by law.

8.1 EU/UK visitors

If you are in the EU or UK, you also have the right to lodge a complaint with your local data protection authority. We would appreciate the chance to address your concerns first, so please reach out to us before filing a complaint.

8.2 California residents (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act, as amended by the CPRA:

  • The right to know what personal information we collect, use, disclose, and (if applicable) sell or share about you.
  • The right to request deletion of personal information we have collected from you.
  • The right to correct inaccurate personal information.
  • The right to opt out of the “sale” or “sharing” of your personal information for cross-context behavioral advertising.
  • The right to limit the use of sensitive personal information.
  • The right to be free from discrimination for exercising your privacy rights.

We do not sell personal information in the traditional sense, but use of advertising cookies and similar tools may qualify as “sharing” under California law. You can opt out at any time through the cookie banner on the Site or by emailing admin@wpsaul.com with the subject line “Do Not Sell or Share My Personal Information.”

9. Children’s Privacy

The Site is not directed at children under 16, and we do not knowingly collect personal data from anyone under that age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at admin@wpsaul.com and we will delete it.

10. How We Protect Your Information

We use reasonable technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration, and destruction. These include encrypted transmission (HTTPS), restricted access to data on a need-to-know basis, and trusted hosting and email infrastructure. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.

11. Third-Party Links and Embedded Content

The Site may contain links to third-party websites, plugins, products, or services we mention or recommend. Some pages may include embedded content such as YouTube videos or social media posts. These third parties operate independently and may collect data about you according to their own privacy policies. We are not responsible for their practices and encourage you to review their policies before sharing any information with them.

12. Marketing Communications

If you subscribe to our newsletter or opt in to receive other communications, we will send you content we think you will find useful, including articles, tutorials, and occasional offers. Every email includes an unsubscribe link, and you can opt out at any time. We will continue to send transactional or service-related messages (such as project updates or invoices) where you are an active client.

13. Do Not Track and Global Privacy Control

Some browsers send a “Do Not Track” (DNT) signal or a Global Privacy Control (GPC) signal. Where required by law, we treat a GPC signal as a valid request to opt out of the sale or sharing of personal information. Because there is no industry standard for DNT, we do not currently respond to those signals separately.

14. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” at the top of the page and, where the changes are significant, provide a more prominent notice (for example, a banner on the Site or an email to subscribers). Your continued use of the Site after changes take effect means you accept the updated policy.

15. Contact Us

If you have any questions, requests, or complaints about this Privacy Policy or how we handle your personal data, please contact:

WPSaul
Website: wpsaul.com
Email: admin@wpsaul.com

We do our best to respond to all reasonable requests within 30 days. If we need more time, we will let you know.